Pad Printing Process  

This is the most common branding method for promotional products and can be seen anywhere. One examples include the keyboard right in front of you. Pad printing is generally applied to flat consistent surfaces.  Some metal surfaces can also be pad printed however certain metal surfaces are better suited for engraving (Laser or Mechanical) as the print may rub off over time. 

Part of the reason why pad printing is so popular in branding for promotional items is that it is low in cost and clients have an option to print in virtually any shade of colour on the PMS Chart as well as having the option for multiple colour printing.

In most instances Pad Printing will incur a set-up cost between $75 to $85.  The charge includes the creation of a hard Polymer or Steel Photo Sensitive plate.  This plate is where the image or logo to be printed is created.  This is a once off creation for each image.  Once the plate is created a pad (hence the name pad printing) is then pressed against the plate which will be dipped in ink.  The pad is then pressed against the item and the ink is then allowed to set which may take a day or two. (Some metal surfaces the drying time increases up to 4 to 5 days)


Laser Engraving 
Laser engraving can be seen in Promotional Metal Pens, Corporate Executive Gifts, back of watches and other surfaces where there is a smooth flat metal surface.  Laser Engraving offers superior print durability to Pad Printing (above).  The main reason is that the client image is physically indented into the metal as opposed to Pad Printing where ink sits on top of the item.  Laser Engraving is not recomended for most plastic surfaces on promotional merchandise as the result is unpredictable and generally undesirable. 

Laser engraving is generally done via a complex computer system and executed via a laser engraving machine which traces your logo image onto a surface with a laser beam.  The process is incredibly accurate and the high energy literally vapourizes a surface to create your image.

A set-up cost of $85 applies in most instances for this process.  The cost covers the required trial and error process, cost of labour as well as setting up the machinery for this process. This process is generally more expensive than Pad Printing

Other advantages of laser printing include shorter lead times due to the fact that it does not require ink to drylike Pad Printing.


This process of branding has a very deep history using simple needle and thread throughout history.  In the promotional products industry we use this process to brand fabric.  

In promotional apparrell we use a process involving machine embroidery.  This allows for precise accurate stitches to create an image.  Embroidery designs are converted digitally via software.  This software not only allows for the image to be replicated but can allow for "fills," which can allow for texture to create a 3-D feel and look.  

A set-up costs is generally applied at around $50 to $75 which covers the cost of labour, trial and error as well as the digitizing process for embroidery.

The key advantage with using embroidery is the durability of the image as well as the added bonus of having a clean classy finish. The main disadvatage is that embroidery only works well for small areas due to cost and the physical limitations of setting a machine to brand large areas.  We recomend embroidery at no more than 10 cm generally. 

Items suitable for embroidery include:  promotional capsshirtspolo shirts t-shirts beanieshoodiesembroided promotional or club scarvesevent jacketsaprons, corporate trousers or skirts, bucket hatspromotional bagsbranded calico tote bagscustom printed satchels.


Screen Printing Process

It is mainly used once again to brand fabric.  It can be applied to all items where embroidery can be used.  The main advantage is that this branding method can be applied to large areas easily and at a lower cost than screen printing.  Examples may include branding on the back of promotional t-shirts or branding across the entire chest of polo shirts.  

Screen printing generally incurs $75 to create a screen for the image to be doused in ink.  Specifically a woven mesh is created where your image is blocked therefore allowing your image to be transferred through the mesh.  

The disadvantage with screen printing is that the ink does wash off over time.  However the advantages of this method is that we are able to brand on large areas and with modern techniques we are able to apply strong vibrant colours and even multiple colours which enhances the aesthetic of garments.  A 4 colour or full colour process is also possible.  Modern techniques even allow for metallic and shimmering glitter effects too.


Suitable items for screen printing include:   t-shirtscapspolo shirtslong sleeve t shirtspromotional printed 3/4 length t-shirtshoodiesbucket hatsnon woven bags,  backpacks.


Plastisol Transfer
Plastisol Transfer is enable to print multiple spot colour transfer. It can transfer full colour images and photos onto your promotional garments. 

The difference between Plastisol Transfer and Screen Printing is that the ink is much thicker. Plastic transfer looks more distinct and print wider area however texture is tougher than screen print finish.  Plastisol Transfer use heat to transfer images, therefore only heat resistant items can be used.

Items suitable for plastisol transfer include:

Jumpers, Jackets, Caps and Hats, Aprons, Safety Vests, Sports Bags, Conference Bags, T-Shirts,




This is a process of creating a three-dimensional image or design. It can be accomplished with a combination of heat and pressure   Foil stamping technique is used in embossing.  This technique of printing is recommended for garment clothing accessories, plastic, leather, rubber, metal, carbon fiber, glass, ceramic and wood.


Suitable items for foil stamping  include Silicon Wrist Bands / Wrist band USB keys / Branded Logo Compendiums / Promotional backpacks / Personalized satchels / Branded cheeseboards.